CMO Clan Editor's Blog 3/6/2013 6 comments
A Pew Research study cautions people who want to use Twitter to gauge public sentiment.
CMO Clan Editor's Blog 2/28/2013 38 comments
A bad fourth quarter was the last straw.
CMO Clan Editor's Blog 2/19/2013 14 comments
The chain of fish taco stands has a "marketing army" of 64,000 brand advocates.
CMO Clan Editor's Blog 2/13/2013 1 comment
Each of the company's 350 stores has its own social accounts, run locally, and only 30 percent of the marketing message is centralized.
CMO Clan Editor's Blog 2/4/2013 20 comments
Smart-thinking marketers posted tweets playing on the power outage.
CMO Clan Editor's Blog 2/1/2013 14 comments
Evernote makes it easier to keep track of who you meet during professional networking.
CMO Clan Editor's Blog 1/25/2013 8 comments
It opens new marketing potential, new tools for finding customer information, recruitment, and security risks. And that's just off the top of our heads.
CMO Clan Editor's Blog 1/15/2013 41 comments
Facebook is rolling out Graph Search, a tool for deriving search results from your personal "social graph."
CMO Clan Editor's Blog 1/8/2013 22 comments
The chain used social tools from the outset in designing its online fishing store in Sweden.
CMO Clan Editor's Blog 12/12/2012 Post a comment
Find out how to get the most from your customers through social media during our webinar today at 2:00 p.m. EST. Or watch the archived recording later, at your convenience.
CMO Clan Editor's Blog 12/6/2012 4 comments
Find out about the business of social business -- what works and how it's done, at our webinar.
CMO Clan Editor's Blog 11/20/2012 15 comments
Charities use social media, online tools, and mobile apps to drum up donations and volunteers. But they could do even more.
CMO Clan Editor's Blog 10/29/2012 15 comments
Spambots and Twitter bombs are among the tools of the trade for political campaigns.
CMO Clan Editor's Blog 10/22/2012 4 comments
How the thoughts and feelings of the electorate are reflected in social media will mean a lot to marketers looking to harness sentiment analysis for their brands.
CMO Clan Editor's Blog 10/17/2012 15 comments
"All professionals need to connect, find, and be found," says a LinkedIn product manager. The profile changes are designed to help.
CMO Clan Editor's Blog 9/20/2012 Post a comment
Tune in today at 2:00 p.m. EDT to find out how to combine market research data, internal company data, and big-data pulled from the Internet to help your business succeed.
CMO Clan Editor's Blog 9/19/2012 Post a comment
Learn how to use analytics to get ahead of demand today at 2:00 p.m. with Kraft's Frank Cotignola.
CMO Clan Editor's Blog 9/7/2012 12 comments
Rather than trying to sell or market on Facebook, Shop.ca is bringing social connections to its own site.
CMO Clan Editor's Blog 8/28/2012 Post a comment
Our two new reports, "Measure Twice, Market Once: Using Metrics for Success" and "Navigating the Shifting Social Media Landscape," can help marketers boost their brands.
CMO Clan Editor's Blog 7/19/2012 13 comments
It's easy to talk about customer engagement through social networking. But these three companies have demonstrated how it's done.
CMO Clan Editor's Blog 6/28/2012 16 comments
Buddy Media's survey of Twitter engagement suggests marketers are making some fatal errors.
CMO Clan Editor's Blog 6/11/2012 28 comments
A presenter during the Atlantic Internet Marketing conference in Halifax last week described his experience with meeting bad publicity head on -- online and off.
CMO Clan Editor's Blog 5/30/2012 22 comments
The Romney team's misspelling of America on an iPhone app is a major marketing blunder.
CMO Clan Editor's Blog 5/17/2012 9 comments
Deanna Brown, CEO of Federated Media, talks to Internet Evolution about the evolution of digital marketing and the importance of conversation.
CMO Clan Editor's Blog 4/26/2012 10 comments
Equating YouTube advertising with Super Bowl advertising is a stretch, but AdWords for video does present CMOs with opportunities worth exploring.
CMO Clan Editor's Blog 4/17/2012 13 comments
Now that Facebook has acquired Instagram, marketers should take a closer look at how the photo-sharing service can enhance their social presence.
CMO Clan Editor's Blog 2/15/2011 11 comments
Apps like PostPost, which use input from social networking sites like Facebook, hold marketing potential beyond paid advertising
CMO Clan Editor's Blog 2/8/2011 2 comments
A 3D video software firm's approach to selling its software online proves confusing and negative, despite good intentions
CMO Clan Editor's Blog 2/1/2011 3 comments
Vid.ly takes care of formatting marketing videos across multiple sites, and its streams include no branding
CMO Clan Editor's Blog 1/25/2011 10 comments
The GoodGuide site is leading a potential trend toward using objective data as input for ranking and marketing a range of products
CMO Clan Editor's Blog 1/18/2011 11 comments
CrazyGood and Spokeo showcase two approaches to managing user data; one is constructive, the other is threatening. Which is your preference?
CMO Clan Editor's Blog 1/11/2011 5 comments
It is possible to tabulate ROI for social network traffic, but the techniques required may violate users' privacy
CMO Clan Editor's Blog 1/4/2011 4 comments
A recent lawsuit over the collection of personally identifiable information by Apple-ready apps should stir marketers to action
CMO Clan Editor's Blog 12/28/2010 13 comments
The Flipboard for the iPad, or a yet-to-be-released competitor, may be the killer app that drives tablet adoption
CMO Clan Editor's Blog 12/21/2010 22 comments
It's time to ask what advantage, if any, your site may be getting by providing a 'login using Facebook' capability to your users
CMO Clan Editor's Blog 12/14/2010 13 comments
Getting information only from interested customers -- something a "Do not track" proposal may deliver -- could bring better results
CMO Clan Editor's Blog 12/7/2010 5 comments
The idea of using social media to promote branding raises several important questions
CMO Clan Editor's Blog 11/24/2010 18 comments
Services like Foursquare and Gowalla are trying to sell merchandise directly through social media, and big companies including Pepsi and Safeway are jumping on
CMO Clan Editor's Blog 11/22/2010 28 comments
Given Google's history of burying the companies it buys, marketers who use Groupon should be looking around for alternatives
CMO Clan Editor's Blog 11/17/2010 8 comments
Marketers will want to watch the new Facebook Messages closely as it's deployed, to be sure that their signal gets through
CMO Clan Editor's Blog 11/15/2010 13 comments
Marketers can learn from the way Amazon dealt with the controversy after news leaked it was selling a guidebook for child molesters
CMO Clan Editor's Blog 11/10/2010 6 comments
Faced with dwindling numbers of tech journalists to help Intel get its message out, the company decided to launch its own in-house operation
CMO Clan Editor's Blog 11/8/2010 3 comments
UPS uses social media when it's thrust into the headlines – as when terrorists smuggled a bomb into a printer on a UPS cargo plane
CMO Clan Editor's Blog 11/5/2010 6 comments
Facebook's recent mobile announcement puts further fire under an already hot market. Who will survive the inevitable shakeout?
CMO Clan Editor's Blog 11/3/2010 17 comments
Is Google on the decline, being replaced by Facebook as the new, hot company? Will marketers have to replace their search optimization skills with social media optimization?
CMO Clan Editor's Blog 10/29/2010 12 comments
Marketers for retailers and other location-sensitive businesses will need to stay in command of Google Place Search to make sure their businesses stay – literally – on top
CMO Clan Editor's Blog 10/27/2010 16 comments
Privacy rules are confusing, constantly changing, and every once in a while some unlucky company or consumer gets zapped without really knowing what’s going on
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