What Facebook Graph Search Means to Business CMO Clan Editor's Blog 1/25/2013 8 comments It opens new marketing potential, new tools for finding customer information, recruitment, and security risks. And that's just off the top of our heads.
Facebook Unleashes Graph Search CMO Clan Editor's Blog 1/15/2013 41 comments Facebook is rolling out Graph Search, a tool for deriving search results from your personal "social graph."
Alms Across the Internet CMO Clan Editor's Blog 11/20/2012 15 comments Charities use social media, online tools, and mobile apps to drum up donations and volunteers. But they could do even more.
Why Politics on Social Media Matters to Brands CMO Clan Editor's Blog 10/22/2012 4 comments How the thoughts and feelings of the electorate are reflected in social media will mean a lot to marketers looking to harness sentiment analysis for their brands.
7DEE Today: Big Data + Big Analytics = Big Wins CMO Clan Editor's Blog 9/20/2012 Post a comment Tune in today at 2:00 p.m. EDT to find out how to combine market research data, internal company data, and big-data pulled from the Internet to help your business succeed.
Master Marketing With Our New Leadership Reports CMO Clan Editor's Blog 8/28/2012 Post a comment Our two new reports, "Measure Twice, Market Once: Using Metrics for Success" and "Navigating the Shifting Social Media Landscape," can help marketers boost their brands.
3 Great Examples of Social Media Marketing CMO Clan Editor's Blog 7/19/2012 13 comments It's easy to talk about customer engagement through social networking. But these three companies have demonstrated how it's done.
Of Hotels, Hostility & Online Reputation CMO Clan Editor's Blog 6/11/2012 28 comments A presenter during the Atlantic Internet Marketing conference in Halifax last week described his experience with meeting bad publicity head on -- online and off.
Marketers Still Not 'Jumping In' to Digital CMO Clan Editor's Blog 5/17/2012 9 comments Deanna Brown, CEO of Federated Media, talks to Internet Evolution about the evolution of digital marketing and the importance of conversation.
YouTube Marketing: Not Quite the Super Bowl CMO Clan Editor's Blog 4/26/2012 10 comments Equating YouTube advertising with Super Bowl advertising is a stretch, but AdWords for video does present CMOs with opportunities worth exploring.
How Brands Can Use (& Are Using) Instagram CMO Clan Editor's Blog 4/17/2012 13 comments Now that Facebook has acquired Instagram, marketers should take a closer look at how the photo-sharing service can enhance their social presence.
Truth: The Latest Online Marketing Vehicle CMO Clan Editor's Blog 1/25/2011 10 comments The GoodGuide site is leading a potential trend toward using objective data as input for ranking and marketing a range of products
Two Sites, Two Ways to Handle User Information CMO Clan Editor's Blog 1/18/2011 11 comments CrazyGood and Spokeo showcase two approaches to managing user data; one is constructive, the other is threatening. Which is your preference?
Don't Get Caught in the PII Crossfire CMO Clan Editor's Blog 1/4/2011 4 comments A recent lawsuit over the collection of personally identifiable information by Apple-ready apps should stir marketers to action
Why 'Do Not Track' Will Boost Marketing CMO Clan Editor's Blog 12/14/2010 13 comments Getting information only from interested customers -- something a "Do not track" proposal may deliver -- could bring better results
Merchants Looking to Cash In on Check-Ins CMO Clan Editor's Blog 11/24/2010 18 comments Services like Foursquare and Gowalla are trying to sell merchandise directly through social media, and big companies including Pepsi and Safeway are jumping on
Why Intel Went Into the Journalism Business CMO Clan Editor's Blog 11/10/2010 6 comments Faced with dwindling numbers of tech journalists to help Intel get its message out, the company decided to launch its own in-house operation
Exodus Suggests Google's in Decline CMO Clan Editor's Blog 11/3/2010 17 comments Is Google on the decline, being replaced by Facebook as the new, hot company? Will marketers have to replace their search optimization skills with social media optimization?
The smartphone market reached a significant milestone, a breakthrough that may cause vendors to celebrate but could strain the capabilities of IT service desks.
In the fall of 2011, around 160,000 students in 190 countries enrolled in a Stanford-sponsored online course about artificial intelligence. About 23,000 completed the course and got certificates, including 248 who got a perfect score. The university offered the same course the old-fashioned way to students sitting in Stanford classrooms. None of the those students got a perfect score.
As Mitch Wagner discussed today, Yahoo is acquiring Tumblr. The big Internet debate at the moment is whether Tumblr will be good or bad for Yahoo. Regardless of their stances on the future of Yahoo itself, many claim that Yahoo will somehow ruin Tumblr.
Has China stolen a march on the West, developing an Internet architecture that is not only based on IPv6, but is also inherently secure from both internal and external attack?
New York's Metropolitan Transit Authority is conducting a pilot test of digital kiosks to guide subway users to where they want to go more efficiently and at lower cost.
The whole Amazon.reader debate is a double-stupid. It's stupid to think that there's any e-book buyer who doesn't know Amazon's URL, and it was stupider to let ICANN launch the whole free-form TLD initiative to start with.
While NFC's original goal was to enhance mobile commerce applications, it is finding its way into a number of other uses, which is creating both opportunity as well as challenges for IT departments.
Enterprises would like to move to cloud computing but are hesitant because they are concerned about providers’ ability to secure company data. Here are some tips that help to ensure that if breaches occur, the business is not left holding the bag.
Edmunds separates customers into segments based on the info it collects on its site and from partners, and uses that to push out custom content, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
The automotive website uses propensity modeling to target ads and customer registration forms, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
Ushering in a new era of cognitive computing systems, IBM announced today the IBM Watson Engagement Advisor, a technology breakthrough that allows brands to crunch big data in record time to transform the way they engage clients in key functions such as customer service, marketing, and sales.
Expert Integrated Systems: Changing the Experience & Economics of IT In this e-book, we take an in-depth look at these expert integrated systems -- what they are, how they work, and how they have the potential to help CIOs achieve dramatic savings while restoring IT's role as business innovator. READ THIS eBOOK
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