The Macrosite for News, Analysis and Opinion about the Future of the Internet
ThinkerNet
Latest Posts tagged with Marketing
Page 1 of 2   Next >
Friday File: Feeding the World, Tweeting to Work & Grilling Cook
Editor's Blog  
5/24/2013   5 comments
Start your Memorial Day holiday weekend (and Geek Pride Day) early with a Friday File full of emerging techs, familiar faces, and a reason to rethink Second Life.
Is Your Site .Com or .Irrelevant?
Dan Cypra  
5/23/2013   17 comments
Choosing the correct domain can be critical to your company's online credibility and ranking.
IT Helps Companies Find the Water
Matt Heusser  
5/23/2013   5 comments
Send out several teams, not one, to discover the best way to use your marketing IT talent and time.
How IT Boosts Top Marketing & Procurement Organizations
IT Clan Editor's Blog  
5/23/2013   5 comments
Both marketing and procurement organizations use big-data to drive value, according to two studies from IBM.
Live @ IBM Smarter Commerce Global Summit: The Dannon Company Uses IBM Big Data Analytics to Drive Yogurt Market Gains
Todd Watson  
5/22/2013   Post a comment
The leading yogurt company in the US uses IBM cloud-based predictive analytics to ensure it has the right product mix delivered at the right time to satisfy customers in the highly competitive $7 billion US yogurt market.
Live @ IBM Smarter Commerce Global Summit Nashville: Engaging a Demographic of One
Todd Watson  
5/22/2013   Post a comment
IBM's Paul Pappas describes how to deliver more effective, personalized, immersive customer experiences for clients.
Exercise Equipment Maker Gets Fit With Cloud
Cloud Clan Editor's Blog  
5/22/2013   13 comments
Precor built cloud applications to deliver customized fitness programs and entertainment to users of its exercise equipment worldwide.
APIs Hurl Corporations Across Digital Divide
Executive Clan Editor's Blog  
5/22/2013   3 comments
Organizations quick to adopt APIs, digital marketing, apps, and data analytics are gaining big advantages over their slower competitors, a new study finds.
IBM Watson: Ready to Work on Building Better Customer Relationships
Todd Watson  
5/21/2013   1 comment
The IBM Watson Engagement Advisor is transforming the way brands engage clients in key functions like customer service, marketing, and sales.
IBM Marketing Survey: Customer Experiences Remain Top Priority
Todd Watson  
5/21/2013   Post a comment
The annual IBM State of the State of Marketing report uncovers marketers' habits, plans, and patterns.
Live @ IBM Smarter Commerce Summit: The Chief Executive Customer Is In Charge
Todd Watson  
5/21/2013   Post a comment
The Chief Executive Customer has arrived and expects to be treated as such.
Watson Is Center Stage at Smarter Commerce Summit Keynotes
Analytics Clan Editor's Blog  
5/21/2013   10 comments
IBM announced the launch today of the Watson Engagement Advisor, a new, smarter commerce super-tool.
New CTO Steers TrueCar Through Social, Mobile & Analytics
Midmarket Clan Editor's Blog  
5/20/2013   6 comments
CTO Mike Dunn plans to further bolster the information and car-buying platform's use of mobile and social media.
Yahoo Needs to Break Tumblr in Order to Fix It
Joe Stanganelli  
5/20/2013   17 comments
Tumblr needs better management, better funding, and a bigger vision. Perhaps Yahoo can provide them.
Yahoo's Reported Tumblr Acquisition Won't Be Easy
Editor's Blog  
5/19/2013   45 comments
The deal gives Yahoo access to a huge customer base, and fills some strategic gaps in Yahoo's services.
How Mother's Day Went Mobile
Analytics Clan Editor's Blog  
5/16/2013   37 comments
Mother's Day is a major annual commerce event, and in 2013 it happened online -- and specifically on mobile channels -- as never before.
Websites Should Consider Tougher ID Verification Policies
Alan Reiter  
5/16/2013   32 comments
More stringent confirmation of users' identities can improve customer satisfaction.
Google Delivers Tear-Jerking I/O Announcements
Editor's Blog  
5/15/2013   13 comments
Google delivered upgrades to Google Search, Google Now, chat, Google+, and more. As well as a couple of moments to get misty-eyed about.
Baking Up Business With Facebook Advertising
Harry Hawk  
5/15/2013   28 comments
Leske's Bakery enjoyed the sweet smell of success after promoting a new donut flavor exclusively on Facebook.
The New & Smarter Customer
Todd Watson  
5/15/2013   1 comment
Todd previews the IBM Smarter Commerce Global Summit next week, where attendees will have a unique opportunity to learn how companies around the world are adapting to the new and smarter customer.
MGM Resorts Bets Big on WiFi
Editor's Blog  
5/13/2013   37 comments
The Las Vegas hospitality company sees WiFi as a key marketing and communications channel, not just a customer convenience.
Recovering From Disaster in 140 Characters or Less
Midmarket Clan Editor's Blog  
5/13/2013   18 comments
Celina Insurance once used a telephone tree to notify employees about disasters and emergencies. Now the carrier uses Twitter and tells everyone at once, with one click.
The Reluctant Admirer: Maybe JCP's Johnson Was Right
Barbara Krafte  
5/9/2013   14 comments
After a trip to the mall, one critic of Ron Johnson's work at JCP (a.k.a. JC Penney) gives the former exec credit for some positive changes.
Theatre Jukebox Gives Interactive Archives a New Twist
Michael Mascioni  
5/9/2013   1 comment
Siblings have developed a theatrical entertainment system that melds RFID with older media to create interactive fun.
CIOs Hire Marketing Pros to Sell IT to Business Units
Executive Clan Editor's Blog  
5/8/2013   8 comments
For some CIOs, hiring a dedicated IT marketing expert can be money well spent.
IT Can Help Brands Engage With Customers in Real Time
Matt Heusser  
5/8/2013   13 comments
By integrating reputation management tools, corporate IT removes the risk from empowering employees to interact directly -- and publicly -- with customers.
Non-Tech Firms Expand Into High-Tech Businesses
Editor's Blog  
5/7/2013   13 comments
Companies like Canadian Tire, Choice Hotels, and Probus One Touch are expanding out of their traditional comfort zones to offer IT products and services such as cloud, hotel-management solutions, and analytics.
Banish QR Codes to the Tech Basement – With CueCats
Christine Parizo  
5/7/2013   14 comments
Publishers and marketers experiment with user-friendly text and messages, instead of space-hogging QR boxes.
Video: Digital Signage Keeps New York Straphangers on Track
Editor's Blog  
5/6/2013   10 comments
Find out about the city's pilot test of digital kiosks to guide subway users to where they want to go more efficiently and at a lower cost.
Preparing E-Commerce Sites for Nationwide Internet Sales Taxes
Alan Reiter  
5/6/2013   46 comments
E-tailers can make the most of the Marketplace Fairness Act, if it goes through.
Friday File: Angry Pirates Cry Foul
Editor's Blog  
5/3/2013   37 comments
Get the goods on Glass, the scoop on social media standings, and the info about Instagram.
How Positec Mowed Down Call-Center Problems
IT Clan Editor's Blog  
5/2/2013   9 comments
The manufacturer of home and lawn DIY tools deployed cloud-based call-center technology to cut through call bottlenecks.
Checking In With Choice Hotels' New CIO Todd Davis
Executive Clan Editor's Blog  
5/1/2013   8 comments
Choice Hotels made an early decision to embrace the web and the cloud, a decision that is reaping rewards for newly named CIO and former CTO Todd Davis.
Live @ IBM Impact 2013: Getting the Music Right at BMI
Todd Watson  
4/30/2013   Post a comment
Businesses processes must evolve to keep pace with the landscape.
Celina Insurance: From Tech Laggard to Tech Leader
Midmarket Clan Editor's Blog  
4/29/2013   12 comments
One of the "last firms" to adopt email becomes a leader in social, collaboration, and cloud adoption.
Alibaba Stake Raises Weibo's Profile for Western Business
Editor's Blog  
4/29/2013   12 comments
Alibaba's new stake in Weibo should raise the social platform's profile, inside and outside China.
Privacy's Not Just an On/Off Thing
Editor's Blog  
4/29/2013   27 comments
Privacy isn't a binary thing -- on/off, you have it or you don't, argues security consultant Jonathan Zdziarski. Instead, it's layered and nuanced.
Ex-CIO Latest Caught in SEC's Insider Trading Crackdown
Tam Harbert  
4/26/2013   29 comments
David Riley, former CIO of Foundry Networks, was the latest – but perhaps not the last – high-tech exec to be felled by the Securities & Exchange Commission's investigation.
Friday File: Don't Kiss the Cook. He'll Rust
Editor's Blog  
4/26/2013   47 comments
Several tech companies celebrated anniversaries this week, but we bet their cakes weren't baked by robots. That's not necessarily the case at one enterprising restaurant in China.
Small Is Good
Harry Hawk  
4/25/2013   101 comments
Little steps can deliver big benefits.
Whole Foods Harnesses the Power of Local Social
Executive Clan Editor's Blog  
4/24/2013   9 comments
To succeed at local social marketing, local connections need to be important to the entire business, not just on social media.
Little Guys Take Aim at Amazon
Editor's Blog  
4/23/2013   29 comments
Protests are growing at Amazon's alleged restrictive practices and tax avoidance.
Friday File: Grandma Goes Virtual
Editor's Blog  
4/19/2013   18 comments
Google's Schmidt's take on drones, Twitter tackles tunes, and LinkedIn embraces mobile. And, oh yes, granny goes to Tuscany -- without leaving her kitchen.
Hewlett-Packard's Cloud Target Isn't Amazon
Cloud Clan Editor's Blog  
4/19/2013   3 comments
The buzz about HP's cloud challenge to Amazon distracts attention from the market.
Analytics Tools Figure Out Social Media Users' Intent
David Weldon  
4/18/2013   60 comments
Brands that can capture, store, and accurately analyze customers' comments on social media gain a big advantage over slower competitors.
Federal Budget Cuts Spark IT Innovation
Executive Clan Editor's Blog  
4/17/2013   2 comments
Budget cuts are unleashing some agency leaders' creativity, especially when it comes to no-cost funding.
Newark's Cory Booker: Social Media Can Help Fix Broken Government
Editor's Blog  
4/17/2013   3 comments
Social media can empower people to take back their government, the charismatic mayor said.
Sorry Twitter, the New Resume Is Not 140 Characters
Russell Rothstein  
4/17/2013   63 comments
There are better social media tools than Twitter for promoting your career.
Virtual Walls Break Down Customer Barriers
Alan Reiter  
4/16/2013   52 comments
Virtual walls use QR codes and NFC to bring products to life.
One for Down Under
Todd Watson  
4/15/2013   Post a comment
An electrifying finish to the Masters is good for the game -- but bad for the heart.
Page 1 of 2   Next >




a moderated blogosphere of internet experts
Mary E. Shacklett
Social media has been with us for a decade -- but employer policies and the law are anything but firm about the most appropriate usage of this powerful tool.
Dan Cypra
Dan Cypra   5/23/2013   17 comments
Businesses often struggle to decide which domain to use. When it comes to purchasing a domain name, you have plenty of extensions to choose from, ranging from .com and .net, to .me, and even .mobi. But which one should you pick?
Matt Heusser
Matt Heusser   5/23/2013   5 comments
I've been writing about how the next evolution of the Internet might just be an advertising revolution, and how corporate IT can stay involved as the enablers and providers of the technologies that make this possible.
David Weldon
David Weldon   5/22/2013   15 comments
In the 1970 science fiction thriller Colossus: The Forbin Project, two giant supercomputers from the United States and Soviet Union secretly join forces to take control of the collective nuclear might of the two countries. In the film, the two machines discover each other's existence, communicate back-and-forth, share their collective data, and cut their human creators out of the process. It is the ultimate example of machine-to-machine communications, or M2M.
IETV: the thinkerNet on film
5
of
Kim Davis
Big-Data Can’t Always Sell Wine

5|21|13   |   2:23   |   4 comments


Whole Foods Global Wine Purchaser Doug Bell told me about some of the constraints on using analytics in the US wine market.
Paul J. Fleuranges
Digital Signage Keeps NYC Subway Straphangers on Track

5|6|13   |   3:51   |   No comments


New York's Metropolitan Transit Authority is conducting a pilot test of digital kiosks to guide subway users to where they want to go more efficiently and at lower cost.
Kim Davis
Fast Forward to the Future

4|23|13   |   2:29   |   20 comments


A look back at tech writing in the 90s makes us wonder where enterprise IT will be 20 years from now.
Mitch Wagner
Google Launches Its Most Depressing Service Yet

4|15|13   |   2:59   |   10 comments


Google's new Inactive Account Manager lets you control how Google disposes of your accounts when you die.
Second Shooter
Argument Over Top-Level Domains Is 'Stupid'

4|11|13   |   2:07   |   3 comments


The whole Amazon.reader debate is a double-stupid. It's stupid to think that there's any e-book buyer who doesn't know Amazon's URL, and it was stupider to let ICANN launch the whole free-form TLD initiative to start with.
Kim Davis
Ladies, Your Tablet Awaits

3|21|13   |   2:22   |   37 comments


ePad Femme is the world’s first tablet “made exclusively for women.”
Wisdom of the Big Chair
NFC Moves Into the Mainstream

3|20|13   |   2:16   |   No comments


While NFC's original goal was to enhance mobile commerce applications, it is finding its way into a number of other uses, which is creating both opportunity as well as challenges for IT departments.
Wisdom of the Big Chair
Integrating Security Into Your Cloud Contract

3|19|13   |   3:35   |   No comments


Enterprises would like to move to cloud computing but are hesitant because they are concerned about providers’ ability to secure company data. Here are some tips that help to ensure that if breaches occur, the business is not left holding the bag.
Brian Baron
How Edmunds.com Collects Customer Information

3|18|13   |   1:15   |   No comments


Edmunds separates customers into segments based on the info it collects on its site and from partners, and uses that to push out custom content, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
Brian Baron
How Edmunds.com Uses Analytics to Customize Site

3|14|13   |   0:47   |   No comments


The automotive website uses propensity modeling to target ads and customer registration forms, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
an IBM information resource
sponsored content
big blue blog
an IBM information resource
sponsored content
Expert Integrated Systems: Changing the Experience & Economics of IT
In this e-book, we take an in-depth look at these expert integrated systems -- what they are, how they work, and how they have the potential to help CIOs achieve dramatic savings while restoring IT's role as business innovator.

READ THIS eBOOK
your weekly update of news, analysis, and
opinion from Internet Evolution - FREE!

REGISTER HERE
Wanted! Site Moderators
Internet Evolution is looking for a handful of readers to help moderate the message boards on our site – as well as engaging in high-IQ conversation with the industry mavens on our thinkerNet blogosphere. The job comes with various perks, bags of kudos, and GIANT bragging rights. Interested?

Please email: moderators@internetevolution.com
Internet Evolution – not for thickies
Keep Critical Data With a Knowledge Management System
Taimoor Zubair
Fortune 500 companies lose at least
$31.5 billion a year by failing to share knowledge. A Knowledge Management System (KMS) can help companies significantly reduce these costs.

CLICK FOR MORE
M2M: Rise of the Machines? Not Yet
David Weldon
In the 1970 science fiction thriller
Colossus: The Forbin Project, two giant supercomputers from the United States and Soviet Union secretly join forces to take control of the collective nuclear might of the two countries. In the film, the two machines discover each other's existence, communicate back-and-forth, share their collective data, and cut their human creators out of the process. It is the ultimate example of machine-to-machine communications, or M2M.

CLICK FOR MORE
M2M: Rise of the Machines? Not Yet
David Weldon
In the 1970 science fiction thriller
Colossus: The Forbin Project, two giant supercomputers from the United States and Soviet Union secretly join forces to take control of the collective nuclear might of the two countries. In the film, the two machines discover each other's existence, communicate back-and-forth, share their collective data, and cut their human creators out of the process. It is the ultimate example of machine-to-machine communications, or M2M.

CLICK FOR MORE