Latest Posts tagged with Marketing
Jason Mick 12/5/2013 4 comments
When a restaurant banned Glass, it unleashed a social media firestorm. The response was wrong -- and so was the decision to bar Glass wearers from the establishment.
Todd Watson 12/4/2013 1 comment
A Who's Who of content and social marketing influencers will share their expertise during the summit, livestreamed by IBM.
Wagner James Au 12/4/2013 15 comments
Like Second Life before it, Bitcoin generates lots of love -- but is short on results.
Todd Watson 12/3/2013 Post a comment
Yesterday marked the biggest online shopping day in US history.
Mary E. Shacklett 12/3/2013 2 comments
Though marketing and IT leaders want different things from web metrics, smart companies should satisfy both.
Christine Parizo 12/3/2013 12 comments
Shopkick, iSign, Apple, and ShelfBucks are only some of the services linking consumers to savings (and differentiation) within brick-and-mortar stores
Todd Watson 12/2/2013 Post a comment
Amazon could soon use drones to deliver all those packages you ordered on your smartphone.
Tam Harbert 12/2/2013 7 comments
Enterprises are finding new business and enhancing training through gamification initiatives.
Todd Watson 11/29/2013 Post a comment
Apple iOS drove 4.5 more sales than Android and 30% of overall traffic, an IBM study of Thanksgiving sales data found.
Lillian Pierson 11/27/2013 36 comments
Doppler is merging with location analytics and social sentiment to create Social Doppler, a new way of conducting mobile marketing.
Editor's Blog 11/27/2013 29 comments
Technology companies, government agencies, and executives have been serving up turkeys throughout the year. Here's our list of birdbrained decisions from the past 12 months.
Todd Watson 11/26/2013 7 comments
Online sales are already up nearly 12% over the same time period last year, IBM Digital Analytics Holiday Benchmark shows.
Alan Reiter 11/26/2013 136 comments
Designed by AT&T, T-Mobile, and Verizon, this new mobile payment system is a lot like the incompatible Google Wallet.
Analytics Clan Editor's Blog 11/22/2013 15 comments
Content marketing fails to use analytics to generate qualified leads and sales, according to a report by the Pedowitz Group and Lenskold Group.
Editor's Blog 11/22/2013 17 comments
We target computers more intelligent than their creators, a spying scandal that doesn't involve the NSA, and a new Bob Dylan video.
Dan Cypra 11/22/2013 29 comments
It's not easy. It takes a long time. But you may recover from a Google search engine optimization penalty.
Jason Mick 11/21/2013 19 comments
A Chinese company is now wooing SnapChat, a mobile app with that gets eight times the usage of Instagram.
Mansur Hasib 11/21/2013 37 comments
New MSNBC site shows what healthcare.gov could have been.
Ariella Brown 11/20/2013 31 comments
How luxury automaker Lexus combined art and social media to create a memorable experience.
Alan Reiter 11/19/2013 22 comments
Helpouts could be the start of a new business for Google and a useful opportunity for enterprises and individuals around the world.
Midmarket Clan Editor's Blog 11/18/2013 77 comments
Are all your social media eggs in one basket? That's a dangerous strategy.
Analytics Clan Editor's Blog 11/15/2013 17 comments
Retailers are using mobile technology to track customers inside stores. The tools bring business benefits, as well as raising privacy concerns.
Kevin Jacoby 11/15/2013 33 comments
If the Internet is an information superhighway, then your website is a car. And each day you're waiting to pick someone up and get them where theyíre going.
Harry Hawk 11/14/2013 17 comments
Mobile payments give quick-serve restaurants a big opportunity (and challenge).
Jason Mick 11/13/2013 15 comments
Nobody likes CAPTCHAs. But what's coming next might not be any better.
Executive Clan Editor's Blog 11/12/2013 9 comments
Undergoing a digital transformation is critical to every organization's future livelihood, experts say.
Midmarket Clan Editor's Blog 11/11/2013 16 comments
A non-profit organization is partnering with Mitch Kapor, the Singularity University, Silicon Valley Bank, AT&T, and others to create high-tech, high-energy opportunity for California students.
Mary E. Shacklett 11/8/2013 34 comments
One comment, captured on video or tweet, can create a firestorm of revenue-destroying social media outcry. Here are some ways to prevent or mitigate the damage.
Editor's Blog 11/7/2013 23 comments
Join us to chat with fashion technology guru Syuzi Pakhchyan on IE Radio.
David Weldon 11/6/2013 25 comments
E-commerce and mobile commerce will be the shining spots in an otherwise dim holiday shopping season.
Jonathan Hochman 11/6/2013 29 comments
Paid unpublishing is nothing more than online extortion.
Editor's Blog 11/1/2013 13 comments
Google Glass news, Facebook's foreign conundrum, and Ashton Kutcher's newest role are all fodder for this week's Whitelist.
Editor's Blog 10/29/2013 22 comments
The social service is finding its identity and differentiating from Facebook and other competitors.
Editor's Blog 10/29/2013 21 comments
From "Saturday Night Live" to Jay Leno, Conan to O'Brien, to Jimmy Kimmel, here's how some of the nation's favorite comedic talents have covered the health insurance website debacle.
Ariella Brown 10/29/2013 47 comments
In partnership with British retailer Argos, eBay is giving shoppers the chance to collect their purchases from physical stores instead of the mail box.
Editor's Blog 10/25/2013 45 comments
Google advertising goes to the dogs. And baseball's annual championship will head to Boston, if the numbers are right.
Analytics Clan Editor's Blog 10/24/2013 5 comments
The company moved from physician references to a comprehensive analytics-driven consumer marketing campaign to drive demand.
IT Clan Editor's Blog 10/23/2013 17 comments
The Weather Channel's parent company uses its weather forecasts to help companies deliver topical marketing messages.
Todd Watson 10/22/2013 Post a comment
Sadly, there are no compelling reasons to go on an Apple shopping spree.
Kevin Jacoby 10/22/2013 13 comments
Twitter's platform is the epitome of simplicity; so is the way in which people interact with it.
Todd Watson 10/21/2013 Post a comment
Facebook's share drops to 17 percent, suggesting its allure as a B2B marketing platform is on the decline.
Editor's Blog 10/18/2013 49 comments
Looking to reshape consumer shopping, e-commerce giant Amazon signs on new partner P&G. Far away, a Fish and Wildlife Commission seeks a partner of its own Ė for a far different reason.
Amy Rogers Nazarov 10/17/2013 49 comments
Think you're getting the most out of social media just because you use Facebook, Twitter, and LinkedIn? Think again.
Harry Hawk 10/16/2013 21 comments
The art of telling a story well is essential for everything from building a social media strategy to writing an app.
Alexander van Slooten 10/15/2013 10 comments
Wehkamp.nl secured its position as the top online retailer in the Netherlands by catering to customers on a sophisticated and personal level.
Editor's Blog 10/11/2013 24 comments
From the NSA to a Chinese Grumpy Cat, we're covering the highlights and lowlights of the week's tech news.
Analytics Clan Editor's Blog 10/10/2013 8 comments
IBM is using technology it acquired with SoftLayer in the spring as the foundation for its cloud offerings.
Todd Watson 10/9/2013 1 comment
IBM introduced new products and services integrating cloud and analytics capabilities to help clients drive business transformation and growth.
Todd Watson 10/8/2013 Post a comment
CEOs are looking to customers to drive business decisions, but worry that the rest of the C-suite is out of touch.
Editor's Blog 10/8/2013 10 comments
When television is no longer the box in the corner of the room, marketers need new ways to reach their audience.
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